Behind the Studio
My Color Journey
A holistic approach to color, built from over a decade
inside fashion, trend, and sustainable innovation.
Color isn’t just what I see, it’s how I feel, how I create, and how I communicate.
For over a decade, I’ve spoken the language of color across the worlds of fashion, trend forecasting, and sustainable design. This page invites you behind the scenes, into the colorful journey that led to my studio’s creation.
Before founding my studio, I spent over a decade designing color palettes, forecasting global trends, and pioneering sustainable color innovations for iconic brands. From crafting head-to-toe seasonal collections to introducing natural dye processes into corporate supply chains, my path has always woven together creativity, strategy, and a deep respect for color’s power.
A Journey Through Color: From Insight to Product
Every experience I have gathered across industries has deepened my ability to not just design with color, but understand its cultural, emotional, and environmental impact.
Color-
my language
A Journey Through Creative Industry
The world is more color-coded than ever, and more connected. As global brands increasingly celebrate local culture, color has become both a universal language and a vibrant patchwork of cultural “dialects.”
Throughout my career, from garment industry boardrooms to global trend webinars, from high-fashion runways to sustainable dye labs, I’ve learned to decode color’s emotional, cultural, and material power.
Color is more than a visual experience. It’s a felt experience. It shapes how we connect, how we feel, and how we express ourselves.
Each chapter of my career taught me that color is not fixed. It evolves. It speaks through seasons, through cultures, through human emotion, and even through nature itself. It can inspire action, signal belonging, soothe the spirit, and shift the future.
This is the story of that discovery and how I now bring it forward into sustainable artistry.
1.Color as Emotion
Psychology & Human Behavior
My journey with color began with its most primal power: how it moves us.
Color is the first thing we perceive, even before form or words. In fact, studies show that up to 90% of a product’s first impression is based on color alone. It can instantly invite, repel, comfort, or energize, often without us even realizing it.
As I navigated the fashion industry and marketing worlds, I saw firsthand how color shapes human behavior. A slight hue shift could make or break a product launch. A tonal palette could sway emotions toward a brand.
Color is a universal phenomenon, but it’s spoken in many cultural dialects. In the West, white may symbolize purity; in China, it signifies mourning.
Understanding these codes became essential. The wrong color could inadvertently offend or confuse; the right one could resonate deeply across global audiences.
Color doesn’t just impact how we shop. It alters how we feel, behave, and interact with our environments. Studies suggest color can even influence physical performance, mental clarity, and emotional well-being.
I came to understand color not just as a visual tool, but as an energetic force, one that touches mood, memory, and even physical sensation.
Color isn’t surface. It’s subconscious.
It’s how humans feel the world.
2.Reading The Future
Global Trends & Cultural Codes
Color doesn’t exist in a vacuum. It moves with culture.
As a trend forecaster, I learned to listen closely to shifting societal undercurrents that signal new directions for color.
Brands increasingly seek actionable trend intelligence because color must resonate not just today, but in the seasons to come.
Forecasting trends meant tracking the emotional, political, technological, and ecological movements that ripple out to shape future color preferences.
In these roles, I learned that color is a mirror: it reflects both our individual needs and our collective hopes.
After turbulent global events, palettes often soften, offering emotional balm. After breakthroughs, they energize with bold hues.
Color trends are, at their heart, human trends.
Forecasting them taught me to feel the pulse of collective emotion and translate it into palettes that ground and inspire.
3.Building the Story
Palettes, Concepts & Brand Identity
Color is never just one note: it’s a symphony.
Creating color palettes taught me the art of harmonies and contrasts: how colors sing together to evoke a specific emotion, a specific world.
Brands don’t just need colors; they need stories told through color.
Developing seasonal palettes meant building entire worlds, evoking warmth, sophistication, rebellion, calm, all through carefully crafted color concepts.
I discovered that every palette is a portrait:
• Saturations, temperature, and contrasts, each one convey a different message.
• Harmonies can soothe; clashes can excite.
• Light and shadow (chroma and lightness) create the depth that draws people in.
Color became a tool for building identities, helping brands and products speak without saying a word.
4.From Vision to Reality
Color Development & Process Innovation
In the fast-paced world of product creation, a color isn’t real until it can be made consistently, beautifully, and at scale.
This part of my journey taught me the complex science behind bringing color to life.
I worked closely with mills, dye houses, and suppliers around the world to fine-tune lab dips, standardize color libraries, and optimize production processes.
Here, I witnessed how delicate and how powerful the process of color realization can be.
Tiny shifts in fiber, chemistry, or temperature could change a color completely.
Building robust color management systems taught me how to balance creativity and precision, ensuring that the color vision held strong from first concept to final garment.
This stage honed my ability to translate emotion into reality, to bridge the poetic and the practical.
5.Sustainable Strategy
Color Innovation & Natural Dye Trials
Eventually, my journey brought me back to the earth consciousness.
I saw firsthand the environmental cost of synthetic dye processes, and I knew color could be more than sustainable. It could be regenerative.
I began pioneering natural dye trials inside corporate supply chains, a rare and challenging frontier!
Working with nature’s colorants demanded a new relationship with color: one of respect, patience, and reverence.
Plant dyes don’t just “color”, they live.
They shift with the weather, the soil, and the season. They offer richness and depth that synthetics can’t replicate.
This chapter deepened my philosophy:
Color isn’t just for commerce, it’s for connection.
Connection to the planet, to tradition, to a slower, more meaningful creative process.
6.Sharing the Language
Education, Speaking & Client Strategy
Color’s magic is too expansive not to share.
In the later stages of my career, I took my knowledge outward, advising brands, teaching workshops, and speaking at industry events.
Whether leading webinars on Color of the Year trends or advising brands on sustainable palette development, I found new energy in empowering others to understand and wield color more intentionally.
Teaching made me see color anew, not as a “trend,” but as a living practice we all participate in, consciously or not.
It also reinforced my belief: When we understand color, we understand each other better.
Every chapter of my journey, from boardroom to botanical gardens, has deepened my ability to not just design with color, but to understand its emotional, cultural, and environmental soul.
And now, that soul infuses every project, every collaboration, every piece of art I create.
Credentials
That Color My Work
Rooted in formal training and real-world innovation, I’ve shaped my expertise at the intersection of creativity, sustainability, and future thinking, continually refining my craft and strategy.
Education:
• Master’s & Bachelor’s Degree in Color & Design from Institut Supérieur Couleur Image Design, France.
Professional Highlights:
• 8+ years consulting for global brands on color innovation and sustainability strategy
• Former Senior Design Manager, Color Development & Sustainability | Reebok
• Former Head of Creative Content | Coloro, curating seasonal key colors and leading industry conversations
Featured In
Press & Recognition
Leading voices in fashion, design, and lifestyle have trusted my insights on color storytelling, trend forecasting, and sustainable futures.
Selected Highlights:
• LIVING ETC (2023): Digital colors
• Fast Company (2023): Gen Z’s favorite colors: LIVING ETC, Digital colors
• Glossy (2023): Digital Lavender Haze
Color Of The Year:
WWD US | Architectural Digest Pro | The Observer | The Zoe Report | Fashionista | Sourcing Journal | and more…
Work With Me —
Consultations & Collaborations
Looking for expert insight or guidance on natural dye processes, sustainable color development, or future trend direction? I’d love to collaborate!
I offer 1-hour Botanical Dye & Color Development Consultations for creatives, brands, and businesses eager to create with intention and reduce their environmental footprint.
Whether you’re:
• A brand curious about scaling natural dye palettes
• A designer needing guidance on achievable, low-impact color development
• Or a creative dreaming of richer color storytelling
I’m here to help bring your vision into vivid form.
Let’s build color stories that matter.